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Nick Mabey's Video Entry For Coffee Masters New York

by Michael Cleland

See the madness that goes into making something simple, perfectly.

Nick Mabey — The Perfect Madhattan

  • Coffee Bitters
  • 15ml Sweet Vermouth (we made by fermenting Ribena)
  • 15ml Dry Vermouth (we made by fermenting brewed coffee)
  • 50ml Rye Whiskey
  • 2.5ml Maraschino Liqueur

The concept behind the video is to convey the degree of thought behind creating a product which is simple, perfectly. The more we learn, the more we become conscious that perfection is impossible, yet subconsciously we're driven more obsessively to search for it.


Nick Mabey from Allegra Events on Vimeo.

A huge thanks to:
Charlie Mckay — for producing the video
Marcis Dzelzainis (Sager + Wilde) — for his expertise and assistance developing the drink