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Representing Assembly: Approach Coffee (Seoul)

by Michael Cleland

Introducing Approach Coffee South Korea

Approach Coffee's 3-story flagship cafe is now open in the Yongsan district of central Seoul and will become the exclusive partner for Assembly Coffee in South Korea.  

(photos by MOK)

Founder, Linda Lee, is a longstanding friend of ours at Assembly but may be better known to the food and beverage community in the UK as the restauranteur behind Korean street-food restaurants, On The Bab (London/ Paris) and Fitzrovia's Koba.

Although frequently visiting Paris and her native Seoul, Linda has lived in and operated restaurant businesses in the UK for almost 2 decades. The inspiration for Approach Coffee is taken from Linda's experiences of cafe culture here in London and seeks to showcase the very best of coffee, tea and brunch for the people of Seoul.

The site includes rooftop seating as well as a seated garden area and two separate floors dedicated to coffee and tea service On the lower floor a brew-only bar exclusively serves Assembly filter coffees and teas from Good and Proper while an adjoining shop also displays UK-made homewares. On the floor above a seated dining area faces onto the espresso bar service with a Lamarzocco Linea PB and Mythos coffee grinders. 

From the menu guests can choose from brunch classics such as such as baked or scrambled egg and preserves as well as sourdough sandwiches daily soups, and even, the classic, Sunday Roast.

(photos by MOK)

At its heart Approach is about partnership, showcasing quality and innovation. Values that we hold dear at Assembly and look forward to supporting together in Korea. 

Approach Coffee
18-3 Hangang-daero 40-gil, Yongsan-gu, seoul, Korea